Privacy Policy

Privacy Policy

This privacy policy informs you about the type, scope, and purpose of processing personal data within our online offering.

The responsible entity pursuant to Art. 4 of the General Data Protection Regulation (GDPR) is:

hp developments GmbH Hetzke & Partner
Westerbachstraße 47
60489 Frankfurt

T. +49 69 90748 740
F. +49 69 90748 750
M. info@hp-developments.de

I. General Information on Data Processing

1. Scope of Processing of Personal Data

We process personal data of our users only to the extent necessary to provide a functional website and our content and services. The processing of personal data is carried out regularly only with the user’s consent, unless obtaining prior consent is not possible for factual reasons and the processing of the data is permitted by legal regulations, particularly the GDPR, the Telecommunications-Digital Services Data Protection Act (TDDDG), and the Digital Services Act (DDG).

Legal bases for processing personal data:

  • Art. 6 (1) lit. a GDPR: Consent of the data subject
  • Art. 6 (1) lit. b GDPR: Performance of a contract or pre-contractual measures
  • Art. 6 (1) lit. c GDPR: Fulfillment of a legal obligation
  • Art. 6 (1) lit. d GDPR: Protection of vital interests
  • Art. 6 (1) lit. f GDPR: Legitimate interests of the controller or a third party
  • § 25 TDDDG: Consent for the use of cookies and similar technologies to store information on users’ devices (e.g., for tracking or marketing purposes)

Types of processed data:

  • Inventory data (e.g., names)
  • Contact data (e.g., email addresses)
  • Content data (e.g., text entries, photographs)
  • Usage data (e.g., website access times)
  • Meta/communication data (e.g., IP addresses)

2. Legal Basis for Processing Personal Data

The processing of personal data is based on the following legal bases:

  • Art. 6 (1) lit. a GDPR: Consent of the data subject
  • Art. 6 (1) lit. b GDPR: Performance of a contract or pre-contractual measures
  • Art. 6 (1) lit. c GDPR: Fulfillment of a legal obligation
  • Art. 6 (1) lit. d GDPR: Protection of vital interests
  • Art. 6 (1) lit. f GDPR: Legitimate interests of the controller or a third party

3. Data Deletion and Storage Duration

Personal data will be deleted or blocked as soon as the purpose of storage ceases to exist. A longer storage period may occur if required by European or national regulations. The data will also be deleted or blocked if the legally prescribed retention period expires, unless further storage is required for the fulfillment of a contract.

II. Provision of the Website and Creation of Log Files

Each time our website is accessed, our system automatically collects data and information from the requesting computer system. This data is stored in so-called server log files. The collected data includes:

  • Browser type and version
  • Operating system used
  • Referrer URL
  • Hostname of the accessing computer
  • Date and time of the server request
  • IP address (in anonymized form)

1. Legal Basis for Data Processing

The processing of this data is based on Art. 6 (1) lit. f GDPR (legitimate interest).

2. Purpose of Data Processing

The temporary storage of the IP address is necessary to deliver the website to the user’s computer. Storage in log files is performed to ensure the website’s functionality and to improve the security of our IT systems.

3. Duration of Storage

The data will be deleted as soon as it is no longer required for the purpose for which it was collected. In the case of data collection for website provision, the data is deleted at the end of the session.

4. Right to Object and Removal

The collection of data for website provision and storage in log files is essential for the website’s operation. Therefore, there is no possibility for users to object.

III. Cookies

Our website uses cookies and similar technologies to improve the user experience and provide certain functionalities. The use of these technologies complies with the GDPR, the Telecommunications-Digital Services Data Protection Act (TDDDG), and, where relevant, the Digital Services Act (DDG).

Legal basis for the use of cookies:

The storage of cookies required for the provision of specific website functions or electronic communication is based on Art. 6 (1) lit. f GDPR and § 25 (2) TDDDG. For cookies used for analytics or marketing purposes, prior consent is required under Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG.

2. Managing Cookie Settings

You can adjust your cookie settings at any time in your browser settings and delete cookies that have already been set. You can find information on managing and deleting cookies on the following support pages:

Disabling cookies may restrict website functionality.

IV. Social Media

We maintain online presences on social networks to communicate with active users and inform them about our services. When visiting these networks, the privacy policies of the respective operators apply.

1. Use of Social Plugins

Our website uses social plugins from Facebook and Instagram. When you visit a page containing such a plugin, a direct connection is established with the provider’s servers. We have no influence on the extent of data collected by the plugin provider.

  • Facebook Plugins

    • Provider: Meta Platforms Inc., 1601 Willow Road, Menlo Park, CA 94025, USA
    • Privacy Policy: Facebook Privacy

  • Instagram Plugins

    • Provider: Meta Platforms Inc., 1601 Willow Road, Menlo Park, CA 94025, USA
    • Privacy Policy: Instagram Privacy

V. Web Analytics

Google Analytics

Our website uses Google Analytics, a web analytics service from Google LLC. Google Analytics uses cookies to analyze website usage. The information collected is usually transmitted to a Google server in the USA.

  • IP Anonymization: We have activated IP anonymization to shorten your IP address within the EU before transmission to the USA.
  • Legal Basis: Data processing through Google Analytics is based on Art. 6 (1) lit. a GDPR (user consent).
  • Opt-out: You can prevent data collection by Google Analytics using the following plugin: Google Analytics Opt-Out.

VI. SSL Encryption

Our website uses SSL encryption to protect confidential data transmissions. A secure connection is indicated by “https://” in the browser’s address bar and the lock icon.

VII. Rights of Data Subjects

Under the GDPR, you have the following rights:

  • Right to access (Art. 15 GDPR)
  • Right to rectification (Art. 16 GDPR)
  • Right to restriction of processing (Art. 18 GDPR)
  • Right to erasure (Art. 17 GDPR)
  • Right to data portability (Art. 20 GDPR)
  • Right to object (Art. 21 GDPR)

VIII. Objection to Promotional Emails

The use of contact details published under legal obligations for sending unsolicited advertisements is prohibited. Legal action may be taken in case of violation.